Sephora announced an exclusive partnership with makeup artist Mario Dedivanovic, celebrating his 25-year career, which started at Sephora. 

Focused on education and engagement, the collaboration will include co-created artistry content and in-person masterclasses offering beauty tips and tricks. 

Mario Dedivanovic, founder and CEO, Makeup By Mario, commented, 

“Sephora has been integral to my growth as a makeup artist and brand founder. I am so honored and proud to partner with Sephora to celebrate 25 years of artistry and 5 amazing years of Makeup By Mario.”

Mario’s History

Dedivanovic was hired as one of the original cast members of the Sephora team and began his career as a fragrance consultant and greeter at Sephora in the Flatiron District, New York, USA. 

He began experimenting with makeup and formally training in makeup artistry. Dedivanovic has since grown as an artist and master of his craft, becoming an internationally renowned makeup artist.

Dedivanovic later launched his brand, “Makeup By Mario,” in 2020.

International Masterclass Tour: Beyond The Artistry

Dedivanovic will travel across Sephora stores in the U.S., UK, and Germany to host an exclusive series of in-person Masterclasses. 

Each Masterclass will build on the previous, offering deeper insights into Dedivanovic’s journey, professional techniques, and his vision for the future of beauty. 

Guests will gain firsthand access to his most coveted tips and tricks while exploring the philosophy that defines his approach to makeup.

The tour kicks off on May 21st in Hamburg, Germany, celebrating the opening of Sephora’s newest store. 

Next stop is London on June 9th, followed by a final Masterclass in the U.S. this September.

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